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Our Mission — To help MORE people get the NUMBER of vegetable servings they need EVERY DAY.

We all know that vegetables are an essential part of any diet. We all know that. Despite this fact, 7 out of 10 adults don't get the recommended daily servings of vegetables.*

So, how many vegetable servings should you have each day? Believe it or not, that number is 5. Our goal is to make it easier for you to reach that number by offering a great-tasting lineup of products.

No matter where you are in your day, you can count on our many V8® products to help get your number up — whether you enjoy V8 100% Vegetable Juice in the morning, or a V8 V-Fusion® juice for a refreshing afternoon break. Because we want you to enjoy the many benefits that come from getting the recommended servings of vegetables every day.


*Casagrande SS, Wang Y, Anderson C, and Gary TL. (2007) Have Americans increased their fruit and vegetable intake? The trends between 1988 and 2002, American Journal of Preventive Medicine 32, 257-263.

Our History Product Sustainability

75 Years of Tradition and Innovation

The V8 brand's commitment to innovation has led to the development of many new products that meet consumers' changing taste and lifestyle needs. "For 75 years, V8 juice has been helping people to live balanced lifestyles by providing convenient vegetable nutrition," said Dale Clemiss, Vice President, Beverages, Campbell Soup Company. "Our mission is to continue making it more enjoyable for people to get the vegetables they need."

Over the last 75 years, the product lineup has grown to include more than 44 varieties, from twists on the traditional "red juice" such as Low Sodium V8 and Spicy Hot V8, to unique fruit and vegetable juice blends. In fact, Campbell found many consumers wanted a convenient way to get more vegetables in their diet but preferred a "sweeter" taste, so its product innovation team worked to create a solution. In 2006, Campbell introduced V8 V-Fusion® juice — which delivers vegetable nutrition that tastes like fruit and offers a full serving (half cup) of fruit and a full serving (half cup) of vegetables in every 8-ounce glass. Like the original juices, V8 V-Fusion is 100% juice and is available in several varieties including unique on-trend flavors such as Acai Mixed Berry, Pomegranate Blueberry, Strawberry Banana and Peach Mango.

Product Sustainability

At Campbell, we are committed to reducing our environmental footprint through business initiatives that meet the needs of today and support the needs of future generations. We are dedicated to providing safe, high-quality, convenient products while employing the latest innovations in sustainable agriculture practices and packaging. We have concentrated our efforts to reduce energy use and greenhouse gas emissions while minimizing the impact of product distribution and waste disposal.

As both a company and a member of the global community, we feel strongly about our obligation and responsibility to protect our planet and have a positive impact on the environment we all share.
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