Our Mission — To help MORE people get MORE vegetables, EVERY DAY.
Why?
Vegetables are an essential part of any healthy diet and are linked to numerous health benefits. Despite this fact, 7 out of 10 adults don't get the recommended daily servings of vegetables.*
What We're Doing
We are expanding and diversifying our
great-tasting lineup of products to make it easier
for you to get more vegetables. We are helping to
educate consumers about the wide range of benefits that
come from getting the recommended servings of vegetables every day.
We are also excited about the opportunity to provide vegetable servings to those in need. In conjunction with Feeding America's National Produce Program, we have set ourselves a donation goal of $1 million dollars that will result in more than 30 million servings of fresh vegetables distributed to hungry Americans. You can help! Find out more about our Make Every Serving Count™ program.
75 Years of Tradition and Innovation
The V8 brand's commitment to innovation has led to the development of many new products that meet consumers' changing taste, health and lifestyle needs. "For 75 years, V8 juice has been helping people to live healthful, balanced lifestyles by providing convenient vegetable nutrition," said Darren Serrao, Vice President, Beverages, Campbell Soup Company. "Our mission is to continue making it more enjoyable for people to get the vegetables they need."
The original V8 100% Vegetable Juice on shelves today includes the same eight vegetable juices it did in 1933: tomatoes, carrots, celery, beets, parsley, lettuce, watercress and spinach. In 2007, as part of Campbell's commitment to health and wellness, original V8 100% juice was reformulated to address one of today's most pressing health concerns – heart disease. The sodium content in V8 100% juice was reduced by 19 percent, making it heart-healthy.
Over the last 75 years, the product lineup has grown to include more than 20 varieties, from twists on the traditional "red juice" such as Low Sodium V8 and Spicy Hot V8, to unique fruit and vegetable juice blends. In fact, Campbell found many consumers wanted a convenient way to get more vegetables in their diet but preferred a "sweeter" taste, so its product innovation team worked to create a solution. In 2006, Campbell introduced V8 V-Fusion® juice – which delivers vegetable nutrition that tastes like fruit and offers a full serving (half cup) of fruit and a full serving (half cup) of vegetables in every 8-ounce glass. Like the original juices, V8 V-Fusion is 100% juice and is available in several varieties including unique on-trend flavors such as Acai Mixed Berry, Pomegranate Blueberry, Strawberry Banana and Peach Mango.
Product Sustainability
At Campbell, we are committed to reducing our environmental footprint through business initiatives that meet the needs of today and support the needs of future generations. We are dedicated to providing safe, high-quality, convenient products while employing the latest innovations in sustainable agriculture practices and packaging. We have concentrated our effort to reduce energy use and greenhouse gas emission while minimizing the impact of product distribution and waste disposal.
As both a company and a member of the global community, we feel strongly about our obligation and responsibility to protect our planet and have a positive impact on the environment we all share.
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